
 |
|
Nov. 6, 2009
JWisdom.com Zero to 1/60th: How
to Empower An Hour with Gavriel Aryeh Sande (7 minutes)
Nov. 5, 2009
JWisdom.com Hidden Hints: Unlocking
Faith & Prayer with Rabbi Jay Yaacov Schwartz (10 minutes)
Nov. 4, 2009
JWisdom.com When God played peacemaker
With Rabbi Sroy Levitansky (5 minutes)
Nov. 3, 2009
JWisdom.com Are you are closet idolater?
With Sara Yoheved Rigler (10 minutes)
Nov. 2, 2009
JWisdom.com Abraham's Strange Change
With Rabbi Yitzchok Fingerer (5 minutes)
Oct. 30, 2009
Oct. 29, 2009
JWisdom.com We Must Revamp our
Religious Vocabulary With Gavriel Aryeh Sanders ( 10 minutes)
Oct. 28, 2009
JWisdom.com Why what we wear
impacts who we are
With Rabbis Mordechai Becher, Menachem Golberger and Aliza Bulow ( 10 minutes)
Oct. 27, 2009
Paul Greenberg: The United Nations Is Outraged Again, Or: Department of Mideast Static
JWisdom.com The Science of Love
With Rabbi Jonathan Rietti ( 7 minutes)
Oct. 26, 2009
JWisdom.com Wisdom and Wonks
With Rabbi Eytan Feiner ( 7 minutes)
Oct. 23, 2009
JWisdom.com Watermark and oneness
with Rabbi Sroy Levitansky ( 4 minutes)
Caroline B. Glick Stop using limited powers in a way that expands our enemies' advantages over us
Oct. 22, 2009
JWisdom.com No More More Family Fights --- Really?
By Sarah Chana Radcliffe ( 5 minutes)
Oct. 21, 2009
Tonya Alanez: Holocaust denier sues survivor, calling Auschwitz memoir 'vicious lies'
JWisdom.com Meditating Jewishly: A
Panacea for Success by Sarah Yoheved Rigler ( 7 minutes)
Oct. 20, 2009
Dennis Prager: Obama and Dalai Lama: Why Israel Worries about U.S. President
JWisdom.com Abraham was not religious
By Rabbi Yitzchok Fingerer ( 6 minutes)
Oct. 19, 2009
JWisdom.comWhy Good People Do Bad Things
By Rabbi Eytan Feiner ( 7 minutes)
Oct. 16, 2009
JWisdom.com Hearing Voices
By Rabbi Sroy Levitansky ( 5 minutes)
Oct. 15, 2009
JWisdom.com: Former MTV producer and stand-up comedian Rabbi Lawrence Hajioff: Taming a Control Freak (A VERY fast 15 minutes)
|
| |
Jewish World Review
January 8, 2009
/ 12 Teves 5769
You know the type
By
Malcolm Fleschner
| 
|
|
|
|
http://www.JewishWorldReview.com |
As those of you with a literary bent have probably noticed, in recent years book publishers have begun including on the back page of many hard cover books a short description of the font used in the book you've just finished. These paragraph-long explanations usually sound something like the following:
"This book was set in Spumoni, a typeface designed by Florentine typesetter and amateur shadow puppeteer Giacomo Pugliesi in 1827 (or possibly 1829 for a typesetter, Pugliesi had notoriously sloppy handwriting). Pugliesi's design is based on the original letter forms of the legendary 15th century monk Luigi Bolognese and is, in fact, an exact copy of Bolognese's work, except for the addition of happy faces to dot the 'i's.' It remains unclear whether Pugliesi named the font for his favorite Italian frozen dessert or for Gina Spumoni, a popular burlesque dancer of the day to whom Pugliesi sent hundreds of hopelessly romantic and meticulously typeset love letters."
I have no idea why publishers started doing this, except perhaps in an effort to confuse mystery readers who might be tempted to skip to the last page to find out how the story ends.
Reader: "Oh, the suspense is killing me, I just have to find out who murdered the Viscount. It was… (flipping to the back page of the book) Lucida Grande! That scheming tart - I knew it all along! Wait, which one is she?"
This curious addition to books is yet another of the many inexplicable and sometimes downright objectionable developments of modern life that we've simply stopped questioning, and just go along with like a bunch of lemmings. Other examples include:
-
The "shoes off, shoes on" routine that turns anyone going through airport security into an amateur Mr. Rogers impersonator
-
Retail stores that "check" our receipts as we exit to reassure us that we're not stealing anything
-
Application of the term "artist" to refer to people like Britney Spears
-
Increasingly widespread use of the phrase, "The thing is, is that…"
Recently, after finishing a book and coming across yet another of these font descriptions I couldn't help but express my befuddlement. "Who cares what font the book is printed in?" I said to my wife. "What's next when you finish a book, lengthy descriptions of the paper stock used, page-long explanations about the binding process and some concluding remarks on the history of the ISBN number?" I quipped.
My wife was similarly incredulous. "Since when did you ever finish a book?" she asked, then noted that she, in fact, appreciates that books often include this extra information. "I think it's interesting," she added.
Of course, it's just like her to take the publishers' side. Although she has a point that they're probably just responding to an increased interest in fonts that's occurred since the advent of word processing. Why, thanks to the ability to highlight a section of text in a document and experiment with the look and feel of dozens of different fonts, writers have discovered an invaluable new tool in their ongoing efforts to keep from doing actual work.
Lord knows there was a time when I took a great interest in fonts myself. Specifically, in high school when I discovered that with a little judicious monkeying around with the font type and size, as well as the margins, of the paper I was working on, I could often generate a five-page research paper out of little more than a title sentence. I just wish I had thought to include a paragraph about the font I was using as well that would have given me enough material for a 50-page thesis.
So now I've come around and, in the interests of self-preservation, have decided to support these end-of-book font descriptions. After all, as my editors never fail to point out to me, as soon as people start losing interest in reading random, pointless information, I'll be out of a job!
JWR contributor Malcolm Fleschner is a humor columnist for The DC Examiner. Let him know what you think by clicking here.
Previously:
01/15/09: Just in time, here comes 2009
11/20/08: Hotels go for the green
11/06/08: Something does not compute
10/30/08: Early adopters tech their chances
10/21/08: Cyberspace invaders
10/21/08: Keeping up disappearances
09/17/08: Victims of math hysteria
08/07/08: My newfound sense of self (promotion)
06/24/08: Getting the brand back together
05/29/08: Phrased and confused
05/13/08: Take this job and love it
04/17/08: News you can (re)use
04/02/08: Commercial (over)load
02/20/08: An overdose of reality
02/14/08: A developing situation
01/30/08: I can tech it or leave it
01/02/08: Confessions of a coke addict
01/02/08: Our bills are due
12/13/07: Going (to lunch) once, going twice…
11/28/07: Out with the old
11/06/07: My latest pet project
11/06/07: Can't tune it out
10/23/07: Something special in the hair
09/12/07: Can I have your attention, please?
09/12/07: Houston, we have an image problem
08/21/07: In the heat of fashion
08/09/07: Let's get in the game
06/13/07: You gonna eat that?
05/08/07: That's disinter-tainment
05/02/07:You Are (not) Getting Sleepy...
04/18/07: No time like Father Time
03/15/07: Deface the Nation
03/08/07: More gifts? You shouldn't have
02/22/07: Relationships can be such a chore
12/05/06: Who's calling the shots?
11/09/06: I'm taking selling to a whole new level
10/27/06: Some skills are beyond repair
10/18/06: You can't tech it with you
10/04/06: Award to the wise
08/24/06: Phrased and Confused
08/09/06: We're Gonna Party Like it's $19.99
07/19/06: Just Singing in the Brain
05/24/06: Who says you can't go home again?
05/11/06: When nightly news stories go off script
04/26/06: Cents and sensibility: A thought for your pennies
03/16/06: The day the Muzak died
02/23/06: Checkbook diplomacy begins at home
02/15/06: Today's toys: Where learning means earning
© 2006, Malcolm Fleschner
|
|

Arnold Ahlert
Mitch Albom
Michael Barone
Dave Barry
Tony Blankley
Andy Borowitz
David Broder
Stratfor Briefing
Mona Charen
Linda Chavez
Ann Coulter
Greg Crosby
Larry Elder
Suzanne Fields
John Fund
Frank J. Gaffney
Lloyd Garver
Jonah Goldberg
Julia Gorin
Jonathan Gurwitz
Paul Greenberg
Lewis Grossberger
Victor Davis Hanson
Betsy Hart
Nat Hentoff
David Horowitz
Laura Ingraham
Cheri Jacobus Jeff Jacoby
Paul Johnson
Jack Kelly
Ed Koch
Ch. Krauthammer
Michael Ledeen
John Leo
David Limbaugh
Kathryn Lopez
Rich Lowry
Michelle Malkin
Jackie Mason
Dick Morris
Bill O'Reilly
Jim Mullen
Clarence Page
Kathleen Parker
Dennis Prager
Wesley Pruden
Tom Purcell
Jonathan Rauch
Celia Rivenbark
Robert Robb
Cokie & Steve Roberts
Pat Sajak
Debra J. Saunders
Culture Shlock
Roger Simon
Michael Smerconish
Thomas Sowell
Mark Steyn
John Stossel
Cal Thomas
Bob Tyrrell
Diana West
Dave Weinbaum
George Will
Walter Williams
Byron York
Mort Zuckerman

Robert Arial
Chuck Asay
Baloo
Chip Bok
Dry Bones
Lisa Benson
John Branch
Gary Brookins
John Cole
J. D. Crowe
John Deering
Brian Duffy
Everything's Relative
Mallard Fillmore
Jake Fuller
Bob Gorrel
Joe Heller
David Hitch
Jerry Holber
Steve Kelley
Jeff Koterba
Dick Locher
Chan Lowe
Ranan R. Lurie
Jimmy Margulies
Rick McKee
Michael Ramirez
Kevin Siers
Jeff Stahler
Ed Stein
Danna Summers
John Trever
Gary Varvel
Kirk Walters

How 2
Lori Borgman
The Savvy Consumer
Elder matters
Fixit
Dr. Peter Gott
GET A JOB! by Marty Nemko
Richard Lederer
Tech Maven
Every Monday Matters
Nutrition Myths
Bookmark These
Bruce Williams
How Stuff Works
|